Led end-to-end UX/UI design for Wix's eCommerce platform used by millions worldwide, serving as the sole designer owning high-impact product decisions. Partnered closely with Product Managers and Frontend engineers to design and ship features optimized for conversion and usability. Throughout my 6 years at Wix, I specialized in transforming complex workflows into intuitive solutions, established scalable design-system libraries, and applied hands-on CSS edits directly on live sites.