Hi, I'm Einat :)
A Product Designer focused on simplifying complexity and building scalable products.
I’m based in Israel, with over 6 years of experience driving end-to-end UX/UI at Wix. Most of my work has been dedicated to the eCommerce platform, creating intuitive tools and core shopping experiences used by millions of store owners and users worldwide.
I thrive on turning heavy, complex enterprise workflows into elegant, intuitive products. My background in Visual Communication from Bezalel taught me to care deeply about the craft, but working on large-scale web applications taught me that structure, system thinking, and cross-functional collaboration with engineering and product are what truly make a design successful.
I care about reducing friction and making digital environments feel seamless. Beyond my daily design work, I spent a few years lecturing on UX/UI principles at HIT, helping prepare undergraduate students for the industry—an experience that continuously sharpens my strategic thinking and mentorship skills.
Outside of product design, I have a strong passion for visual storytelling, brand identities, and exploring new creative outlets that keep me experimenting freely.
The values
behind my work
Ownership
I take full design responsibility from strategy to live product. I thrive in complex domains, make decisions confidently, and bridge the gap between design and development.
Collaboration
I believe great products are built together. I foster deep partnership with Product and Engineering, aligning team strengths to deliver high-quality, pixel-perfect solutions.
Mentorship
Sharing knowledge is core to how I grow. Whether lecturing or guiding peers, I focus on constructive feedback, clear communication, and empowering others.
Adaptability
I embrace change, continuous learning, and new design technologies. I actively explore new workflows to elevate execution quality and streamline delivery time.